I’m sure that the appearance of chocolate eggs and other
Easter themed sweets in the supermarkets just a day or two into the new year,
and alongside the leftover Christmas chocolate, will have sent some people into
paroxysms of outrage. And possibly it should. But on the other hand we had
Christmas for more than three months, so why can’t another somewhat faux
Christian festival get similar billing? It seems only fair after all.
Sadly for the supermarkets though, this only fills up the
seasonal shelves for six months of the year – so what else can they fill them
with the rest of the time, in this bizarre world that is a mix of austerity and
not being able to wait a couple of months for something and having to splurge
in advance then failing to remember what it even was when it arrives?
Between Easter and Halloween there is a seven month lag, and
besides Halloween being so late in the year it’s just a sideshow compared to
Christmas; in a similar way, Valentine’s Day is to Easter. So what festivals
can we bring into the fold? Mother’s Day? No, this is a day for flowers and not
bringing your dirty washing home for a weekend.
So what about St Patrick’s Day? Well, there is only so far
you can go with Guinness and shamrock themed chocolates, so that won’t work. St
George’s Day? Never! Far too patriotic for us Brits.
There is still a nagging void of six months here.
Of course as spring starts to gently nudge itself into
being, the bluebells appearing, lighter evenings, and drunks staying out for
longer in our cherished open spaces of concrete paths and piles of polystyrene
takeaway dishes, we start to think of summer barbeques.
So how about chocolates inspired by burnt sausages or rain
soaked coals? And perhaps gift sets containing a mini pot of white spirit and a
mini blow torch for those who struggle to get their fire lit? Of course this
also requires a mini first aid kit for when it all goes combustively wrong.
Perhaps chocolate skewers pierced with marzipan shaped beef
chunks and pepper pieces, or chicken breast white chocolate, which when bitten
into oozes out red jelly sauce in imitation of their undercooked varieties?
Any of this sound appealing yet, or is this an idea
deserving of abandonment?
Another favourite pastime of the summer is sunbathing, which
generally involves lying out naked in the fifteen minutes of sun that deigns to
show itself to this island every year. In which case how about a man or woman
shaped doll which is bright red, with a couple of white patches in the
appropriate areas? Then, a couple of weeks after unwrapping it you can slowly
peel off the outer layer to reveal another and so on. This could be the English
equivalent of the Russian nested dolls or fantastic for a pass the parcel.
With the summer season dealt with we can now turn ourselves
to autumn. Generally this lends itself to the traditional three words of terror
which infect every child’s heart, ‘Back to School’, with numerous amounts of
pencils, erasers and jotters which never see the light of day again until the
loft is cleared out twenty years later.
Of course there is also Harvest Festival, which conjures up
memories of school auctions of food for charity which always contained
marrowfat peas (whatever they are) and Stagg chilli. Not surprisingly these
were put into the bags for the following year.
Perhaps the supermarkets could follow a similar route and
have a massive sale of all their unsold stock of diaries from five years ago,
and any remaining Charles and Diana crockery that is lying in the back of the
storerooms?
September often sees the retirees taking their shoulder
season holidays with all the kids back at school, so how about something
seasonal to appeal to them? Toffees that won’t stick to your dentures or
mixtures of old fashioned boiled sweets, each of which sets off a story with
which to bore your younger relatives?
Possibly a special gift pack of rose-tinted sherry glasses,
a handful of name labels and a mini bottle of TCP? After all you never know
when it will come in handy.
I think there are plenty of ideas there for the advertising
executives to get their cocaine stained teeth into throughout the rest of the
year, but perhaps we’re missing the whole point? After all, why should anything
have its own season these days, with read on demand books, view on demand
television and films, why can’t we have Christmas on demand?
It would make a lot of sense when you think about it.
No more log jams of bank holidays when it’s dark and cold
outside and you can’t do anything, celebrate your Christmas in June. No more
looking up when Easter falls this year, hold it on the same day every year if
you want. No more special opening hours for shops, too bad if you want to have
your Spring Bank Holiday in October.
In fact, why even bother with days of the week? Just do what
you want I say, as long as you enjoy yourself doing it.
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